Dartmouth Times

Littleton Area Chamber of Commerce recently issued the following announcement.

New to Constant Contact and not sure how to create an email, survey, landing page, automation, contact list?

Then this series is for you! In this 3-part intensive, Heidi Pettigrew is on hands to get us campaign-ready and emailing like a marketer!

In our second session, we’ll focus on optimizing your content. What do your readers want to hear from you? If you don’t know, maybe now is a good time for a survey. Most readers are typically looking for discounts and promotions, exclusive content, event invitations, and ways to connect with you or others like themselves. By knowing what your readers want, you can write for their interests instead of your own. Wondering what words you should avoid in your subject line? We’ll look at some common things that trigger spam filters.

Original source can be found here.